E-commerce for streamers · Twitch & Kick
Your merch. Your brand. My agents run everything else.
You keep 100% of your margin — flat fee, never a percentage. I build a premium store in your brand and my AI agents run the whole operation: orders, print, shipping and support, around the clock. The money lands straight in your own Stripe account. No inventory, no second full-time job.
Why merch, why now
~10×
higher conversion selling live on stream than in a normal web shop
83%
of Gen Z have already bought via livestream — that’s your audience
5–20 $
profit per item with print-on-demand — no inventory or upfront cost
+44%
year-over-year growth in streamer merch stores (Fourthwall, 2026)
Sources: McKinsey, Statista, BigCommerce, YouGov, Fourthwall. Figures are benchmarks, not promises.
Proof · live right now
I run my own store on this exact pipeline
Not a mockup — a real store in my own brand, where the same agents take the order the whole way: payment, print, shipping, support and payout. What you see there is what you get, in your brand.
First click to checkout — this is what yours would look like.
Shop the demo · try it yourself
This is my store. Here’s how yours would run.
A real demo store — add something to the cart and check out. You pay nothing; instead you watch exactly what my agents do with your order, step by step, in real time.
Smedja Hoodie
Premium 280 gsm, printed front and back
649 kr
Size
Forge Mug
330 ml ceramic, black interior
199 kr
Carry Tote
100% cotton, reinforced handles
249 kr
Ship It — A2 Print
Matte 200 gsm, FSC-certified paper
199 kr
My store, for real — first click to checkout, run by the same agents you just watched. This is what yours would look like.
Why
Merch is one of the best incomes a streamer has. Running the store is a full-time job.
Generic platforms
Most merch tools hand you a template that looks like everyone else’s — and take a slice of every sale. Your brand deserves better than a stock page.
All the work lands on you
Orders, shipping, "where’s my package?", returns, sizing questions — they arrive around the clock while you stream, sleep or live. It quickly becomes more than you can carry.
Inventory and risk
Buying shirts upfront and hoping they sell? That’s money and closet space you shouldn’t have to risk.
The process
How it works once you sign up
I build your store
A premium store in your brand — your logo, your colours, your own domain. Not a template. You pick the products, I build it, and you approve before it goes live.
We connect Stripe and printing
You connect your Stripe account (the money goes straight to you) and I connect print-on-demand. No shirts upfront — everything is printed only once a fan buys.
You drop your merch
Put the link in your stream, your chat, your bio. Your fans shop in a store that feels like you — in seconds, from their phone.
The agents take over
A fan buys at 02:13. The order agent confirms, the fulfilment agent sends it to print, the shipping agent tracks delivery and the support agent answers every question — without you lifting a finger.
You keep streaming
Everything lands in your panel: sales, payouts, what the agents did. You decide what runs automatically and what you approve yourself. Payouts go to your account.
Live · try it yourself
Talk to the agent — for real
Type like one of your fans. This is the same kind of agent that would answer customers in your store — no script, no canned answers.
The support agent
Online · answers around the clock
The agents
The agents that run the whole store
The order agent
Takes and confirms every order
A fan buys a hoodie at 02:13. The order agent confirms it, reserves the print and emails the receipt before you wake up.
Order #1042
- Smedja Hoodie
- L · 1
- Forge Mug
- 1
649 kr · paid via Stripe
The fulfilment agent
Sends the order to print
No inventory, no risk. The order goes straight to print-on-demand which prints and packs it — you never own a single unsold shirt.
- Sent to print
- Gelato · EU (near the buyer)
- Production
- 2–5 working days
- Status
- Confirmed ✓
The shipping agent
Keeps the fan updated
When it ships the fan gets a tracking link automatically — and a text if it gets stuck. No "where’s my order?" landing on you.
Sent automatically when it leaves the printer
The support agent
Answers your fans around the clock
Sizes, swaps, "does it ship to my country?" — the support agent answers in your store’s voice in seconds, around the clock. The one you can test above is the real thing.
Fan: "Does the hoodie run big or normal?"
Re: hoodie sizing
Hey! The hoodie runs true to size, so grab your usual. Want an oversized look? Size up one step. Say the word and I’ll send the size guide! 🖤
The returns agent
Exchanges and returns within your policy
Wrong size? The agent starts an exchange and creates a prepaid return label automatically. But a refund over your limit is always held for your approval — money never moves without your yes.
Fan: "The hoodie was too small, can I swap?"
Exchange to size L started
Sorry it came out too small — we’ll fix it! Since it’s within the 30-day window I’ve started an exchange to L and emailed you a prepaid return label. Prefer a refund instead? The team confirms it within 1 working day.
The payout agent
Money to your account
Through Stripe the money goes straight into your own account — I never touch it. Every week you get a simple report: what sold, what was paid out.
- Sales this week
- 8 940 kr
- Print + shipping (cost)
- −3 120 kr
- Stripe fee
- −268 kr
Paid to your account: 5 552 kr
The loyalty agent
Reviews and repeat sales
After delivery the agent kindly asks for a review and reaches out to fans who haven’t shopped in a while — all in your voice, all approved by you first.
Delivered order #1042 — 3 days ago
Hope the hoodie fits great! 🖤
Thanks for repping the channel! If you love it — drop a quick line, it means everything for a small drop. And keep an eye out, the next drop is coming soon. 👀
The watchdog agent
Daily health check on the whole store
New (July 2026). Every day it sweeps your store: has an order gotten stuck, is a ticket waiting too long, is a payout missing? If it finds anything I get flagged immediately — nothing has time to become a problem for your fans.
The trust
It’s your store. For real.
Your brand, not mine
Your logo, your colours, your own domain. Nowhere does it say "built by someone else". Fans buy from you.
The money is yours
Stripe Connect pays out straight to your own account. I never hold your money and take no part of your sales — a flat fee, nothing else.
No inventory, no risk
Print-on-demand prints and ships only after someone buys. You never pay upfront and never get stuck with unsold merch.
You stay in control
Anything touching money or judgement — refunds over your limit, an angry message, a "package never arrived" — is held for your approval. The human-in-the-loop is a feature, not a gap: it’s how the store stays safe and sounds exactly like you.
The comparison
Where this fits
There are three common routes to streamer merch. Each makes you give something up. This is the fourth.
| Free platforms | DIY | DFY agency | SmedjaAI | |
|---|---|---|---|---|
| Looks like your brand | Template | You build it | Often | Bespoke |
| Who owns checkout & data | The platform | You | Usually the agency | You (your Stripe) |
| Payouts | Once a month | You manage | Via the agency | 1–2 days, your schedule |
| Who runs the ops | You | You | Humans | AI agents, 24/7 |
| What it costs you | Free, but you’re a vendor | Tool fees + your time | 12–20% of every sale | Flat fee — I do the work |
Get started
Live in three steps
- 1
Book a call
Free and no sales pitch. We go through your channel, what you want to sell and what it would cost.
- 2
I build — you approve
You get a premium store in your brand with your agents. Nothing goes live until you say yes.
- 3
You drop the link
Put the link in your stream and bio. The agents run orders, shipping, support and payouts — around the clock.
Pricing
Pick your level
I run the whole operation — orders, shipping, support and payouts — so you can focus on your channel. And I take no percentage of your sales: a small flat fee per shipped order instead, the same whether you sell a 200 kr tee or an 800 kr hoodie. (Done-for-you agencies take 12–20% of every sale.)
The first creators get founding terms
I’m only taking on a handful of creators right now. The first to join lock in their monthly fee for as long as they stay, get extra hands-on help with the build, and help shape the product.
Drop
For creators testing merch seriously for the first time.
4 995 kr setup
+ 695 kr/mo · 9 kr/order
- Bespoke store in your brand + own domain
- Print-on-demand (Gelato) — no inventory, nothing upfront
- Your own Stripe account — you’re the seller
- Order, fulfilment & shipping agents
- Support agent answering your fans 24/7
- Your panel: sales, orders, payouts
Brand
For established streamers who want it genuinely hands-off.
9 995 kr setup
+ 1 295 kr/mo · 7 kr/order
- Everything in Drop
- Returns & loyalty agents (exchanges + reviews)
- Human-in-the-loop: you approve anything touching money
- Voice tuning so the agents sound like you
- One drop campaign per quarter (hype emails + timed release)
- Weekly report: what sold, what was paid out
Headliner
For top creators where every detail must feel high-end.
19 995 kr setup
+ 2 495 kr/mo · 5 kr/order
- Everything in Brand
- Printful premium unboxing (custom neck labels + inserts)
- Priority support around big drops
- Zero per-order fee option (folded into monthly)
- Limited number of slots
Print and shipping cost (print-on-demand) is at cost and deducted per order — you set your own markup.
The money lands in your own Stripe account. Stripe’s processing fee and the print cost come out before profit — just like any store. Payouts begin once Stripe verifies your identity (a one-time onboarding step).
6-month minimum term (protects the build). Prices excl. VAT.
FAQ
What you’re wondering before you reach out
Whose store and money is it?
Yours. The store is in your brand on your domain, and sales settle directly into your own Stripe account — they never pass through me. Your business name is on the customer’s statement, you’re the seller, and you control your payouts. Stripe’s fee and the print cost come out before profit, like any store.
Do you take a cut of my sales?
I run the operation for you — orders, shipping and support — and take no percentage for it. A setup fee, a monthly fee and a small flat fee per shipped order; never a percentage of what you sell. Done-for-you agencies take 12–20% of every sale — I don’t.
Do I have to buy inventory?
No. Everything is printed on demand and shipped straight to the fan. You never pay anything upfront.
What can I sell?
Hoodies, tees, caps, mugs, posters, stickers — most things print-on-demand offers. Want something special? We sort it.
How fast do my fans get their stuff?
Figure 2–5 working days in production and then 3–7 days shipping depending on the country. The fan gets a tracking link automatically.
Who handles printing and shipping?
A print-on-demand partner: Gelato by default (production close to the customer in the EU/Nordics — faster, no customs hassle), Printful for a premium feel. My agents validate each order, dispatch it automatically and track it. The agents don’t print or ship themselves — they run the flow so nothing gets stuck.
What if nothing sells?
Then you haven’t lost any inventory — everything prints per order, so unsold stock doesn’t exist. You pay the monthly fee, and my job is to make it worth it: the store is always open, the agents answer every fan, and you can end it after the term. I won’t promise sales numbers — that depends on your audience — but I remove everything except the selling itself.
Who are you?
Oliver — one person in Sweden, no agency. I build AI systems for small businesses at smedjaai.se and run my own merch store on the exact pipeline you’d get. You always talk directly to me, the person who built the system.
What if a fan has a problem?
The support agent answers around the clock on sizing, swaps and delivery — in your voice. Anything it can’t solve is passed to you.
Do I have to approve everything?
You decide. Want everything to run automatically? It can. Want to approve emails and campaigns first? That works too — you see it all in your panel.
Will it really feel like my brand?
Yes. Your logo, your colours, your voice, your own domain. It’s a site built for you — not a template a thousand others share.
Is this already running?
Yes. My own store runs live on this exact pipeline — open smedjaai.se/butik and browse it, first product to checkout. The support agent you test on this page is real too. Your own store, in your brand, I build once you sign.
How do I get started?
Book a free call. We go through your channel, what you want to sell and what it would cost — no sales pitch.
Ready to give your fans a store worthy of your brand?
Book a free call and I’ll show you exactly how your store and your agents would look — built for your channel.
Book a free call →